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Recognizable packaging for a smart home device catalog

Lexi logo on the background of a smart home.

Client

Smart home electronic products range from indoor and outdoor lights all the way to air quality solutions. The company has recently transitioned to white-label product supply.

lexi.tech

Industry

Self-Improvement

Services

Packaging design

Lifestyle photomanipulation

The challenge

From quite early on in the product line, our team was tasked with creating a design style for what would turn into an expansive line of smart home lights and devices. We had to consider the competition and gain a deeper understanding of the industry as a whole to be able to translate the existing brand into effective packaging collaterals.

The solution

The aesthetic we settled on was heavily inspired by the existing logo and in a sense elevated it. The solution involved a super dark cyan background with a product (hero) shot placed front and center. The rest of the packaging was carefully designed to provide the most essential information via iconography and illustrated specs. Additional, product-specific, visual motifs helped create variation and visual delight.

The results

The strategic design effort we put into Lexi’s product line over the years resulted in a competitive product offering that accounted for quality sales, in retail and online.

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