Digital solution for an ageless vitality experience

Client

A supplements company on a mission to help change the way women age from the inside!

agelesslx.com

Industry

Supplements

Services

UX/UI Design

Shopify Development

Web Development

Packaging (partial)

The challenge

AgelessLX needed a quality revamp to their e-commerce website in an effort to improve their customer experience and conversion. The primary challenge was to create an integrated solution that could attract and retain customers while efficiently managing the logistics of an online store. Subsequently, the company wanted an isolated creative solution for one of their new supplement formulas, where we we were tasked with creating a strong standalone product packaging.

The solution

A comprehensive strategy was utilized to, first, comprehend and then augment the existing customer experience through purposeful UI/UX interventions. The resulting design provides easy navigation, engaging content, and seamless shopping journey. Shopify was chosen for its scalable and flexible e-commerce capabilities, to address the business needs in both the short- and long-run.

Brand basics that are fun

Carefully analyzing the artefacts allowed us to be intentional about the way we build onto the existing brand identity system. This helped us to build distinctive branding components that maintain the brand’s familiarity. At the same time, it allowed us to approach decisions around typography, color palette and imagery with renewed UI and UX considerations.

A laptop, tablet, and phone showcasing the AgelessLX website, highlighting responsive design.

Visual representation of the Sangblue OG Sans font.

A woman with a shimmering golden liquid on her face.

A color palette featuring shades of pink, white, and black.

$25 and $100 pink gift cards for AgelessLX.

A cleaner and more stylized customer journey that converts

With the brand identity in place, we spent the next chunk of time pulling apart the website, upgrading various components and putting them back together. With strategic and user findings in mind, wireframing and initial prototypes helped us solidify the user flow and stylize variety of content sections. The resulting web experience redefined and uplifted the brand’s online presence significantly.

Visual representation of mid-fidelity wireframe of AgelessLX website.

Visual representation of the AgelessLX website structure (diagram)

A bottle of vitamins shop page with a pink button 'add to cart'.

Screenshots of different pages of the AgelessLX website.

(before) - Before and after images showcasing the AgelessLX shop page design transformation and improved user interface.

(after) - Before and after images showcasing the AgelessLX shop page design transformation and improved user interface.

(before) - Before and after images showcasing the AgelessLX product page design transformation and improved user interface.

(after) - Before and after images showcasing the AgelessLX product page design transformation and improved user interface.

Product label design that builds off of the dynamic brand identity

In a separate creative effort, we designed unique and appealing packaging that reflects the brand’s communication style, but uses a color palette of its own. The reason behind this was to augment the products benefits, make it stand out on the shelves and have it resonate with the target audience.

Label for AgelessLX product Power Greens, featuring vibrant green colors and nutritional information.

The color palate of dark, muted greens with a lighter green and white each labeled with its corresponding hex code.

A green smoothie in a glass with two green leaves next to it, in front of the product Power Greens.

One canister of Power Greens product, laying on green powder.

A collection of icons representing the benefits of the Power Greens product.

A woman smiling while holding a glass of green juice with a canister of Power Greens next to her.

The results

The comprehensive strategy produced remarkable outcomes for AgelessLX. The enhanced website led to higher user engagement and satisfaction, which in turn increased website traffic and extended browsing time. AgelessLX benefited from a smooth and effective e-commerce operation thanks to the powerful Shopify platform, enabling simple handling of sales, inventory, and customer interactions. Consequently, the company experienced a significant rise in online sales, customer loyalty, and overall brand expansion.