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Data-rich website for google maps analytics software

Illustrations from Map Labs website.

Client

Full-stack Google Maps marketing tool/Industry-leading features designed to help business grow with Google Maps.

maplabs.com

Industry

Data Analytics

Services

UX/UI Design

Development

The challenge

Map Labs faced the challenge creating a more intuitive informational website for their full-stack Google Maps marketing tool. Their existing platform is quite robust and powerful but struggled with user engagement and adoption due to its complexity. The goal was to redesign the web experience to enhance usability as well as to provide extensive information on their marketing and data analytics capabilities.

The solution

Our team undertook a comprehensive redesign, focusing on creating a strong user experience for Map Labs. Through our research on the target audience and industry best practices, we were able to streamline the user journey from customer education to customer conversion. Leveraging the enhanced visual appeal and precise responsive design, we created a seamless performance across all devices that ensures increased customer satisfaction.

Brand elements that communicate Map Labs at its core

Before we went on to construct the web experience, our priority was to refine Map Labs‘ branding elements to reflect its commitment to empowering businesses with data-rich insights. From the color scheme and typography to the imagery and messaging, every element was carefully curated to convey professionalism, innovation, and trustworthiness.

Visual representation of the fonts Poppins and Work Sans.
A collection of icons.
The Map Labs logo displayed in a variety of vibrant colors.
A visual representation of fonts Poppins font and Work Sans in different weights.

Website design to complement the marketing strategy and speak to the product offering

We recognized the pivotal role of its website in attracting, engaging, and converting potential customers. A thorough assessment of the website components was conducted to identify areas for optimization and enhancement. Aside from streamlining navigation, we worked to simplify but enhance the content architecture and optimize call-to-action placement with attention-grabbing animations and visuals.

Laptop mockup displaying the features page of a map labs website.
A collection of icons representing various business types.
Design of a business form showcasing sections for inputting details.
A visual representation of a section from the Map Labs website.
Illustration of Map Labs logo surrounding coins, a phone icon, and a star.
A screenshot of Map Labs website homepage.
A screenshot of Map Labs blog page.
A screenshot of Map Labs 404 page.
Visual representation of Map Labs style guide, containing logo usage, colors, and typography.

The results

Post-implementation, Map Labs went through a large boost in user engagement and a 20% increase in platform adoption rates. Customers reported a more enjoyable and efficient user experience, which resulted in increased customer retention and satisfaction. The improved interface allowed easier onboarding for new users, onboarding for new users, resulting in a larger user base and a better market presence.

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