Visual identity for a spiritual health and wellness gathering

Client

A groundbreaking sensory and auditory experience where participants come together to dance, transform, and heal. This event was created by the founder of Earth Echo Foods.

manifestival.com

Industry

Health and Wellness

Services

Brand Identity

Brand Collaterals

UX Design

Development

The challenge

The goal was to create a memorable brand identity that would encapsulate the essence of unity and celebration. The festival needed a unique logo, eye-catching brand collaterals, and event merchandise, as well as a dynamic website used for promotion, conversion, and upselling of the main or adjacent Manifestival programming.

The solution

To address the challenges we created eye-catching brand collaterals and a seamless web experience that brings the branding and the information together. The website serves as a platform for festival-goers to learn about Manifestival’s program and events.

Visual system intended to convey ideas and experiences clearly

From the moment we received the brief, our creative explorations were focused on creating a simple, yet powerful wordmark. With so much of the branding’s function involving visual and specially written communication, we chose a typeface that is geometric, sharp, and clear to go along with the various collaterals.

Dynamic one-page website that captures the Manifestival experience

Aside from the main brand assets, inspired by the theme at hand, we let ourselves turn to more expressive visuals for the website design. Using a couple more fonts and motifs, we were able to create a short but inviting web experience that draws attention to the necessary information through accompanying visuals.

Visual representation of Jost Medium and Work Sans Regular fonts.

Visual representation of the Manifestival Event Section.

Visual representation of Cota regular font.

A browser showcasing Manifstival favicon image.

Manifestival website design hero section.

The results

Our collaboration with Manifestival resulted in a triumphant celebration of unity, creativity, and artistic expression in the form of a brand identity and a website. The implementation of our solution led to a user-friendly onboarding experience for Manifestival’s attendees and a thriving festival with a cohesive and captivating brand presence.