Elegant solution for a bone health and wellness brand

Display of collagen supplements for women, featuring different bottles and labels arranged aesthetically.

Client

Healthy Bones Co. is a supplement company that provides high-quality, smarter supplementation for better health, stronger bones, and active futures.

healthybonesco.com

Industry

Supplements

Services

Brand Identity

Packaging Design

UX/UI Design

Web Development

Shopify Development

The challenge

A bone supplement company tasked us to design their entire front-facing experience including the logo, various marketing and product collaterals and finally their website. The success of each of these outcomes required for us to take multiple aspects of the business into consideration with the goal of achieving effective communication and driving conversion.

The solution

Stakeholder and user research allowed us to make each design decision with the primary consumers in mind while also remaining in line with business objectives. With each carefully crafted brand identity component, we managed to create a brand presence that invites consumer trust both online and in direct interaction with the product offering. This proved crucial in ensuring the company’s solid footing in the competitive supplement industry.

Vitality-driven branding

Our design approach focused on conveying strength, vitality, and trustworthiness, aligning seamlessly with the brand‘s mission of promoting smarter supplementation for better bone health. The elegant logo typography together with the daring color choices helped achieve a compelling logomark. When paired with purposeful imagery and messaging, it conveyed a brand that resonates with the target audience and communicates the vitality found at the core of Healthy Bones Co.’s philosophy and brand offering.

An older couple sits closely together, the man taking a pill and the woman holding a glass of water.

Color pallet featuring different shades of pink, black, and white.

An older couple jogging together in a sunny park.

A pink business card and letterhead displayed against a matching pink background, showcasing a cohesive design.

Cohesive and communicative product packaging

Our cohesive packaging design system aimed for a memorable noteworthy product line both online and on the shelf. By maintaining a unified visual identity, we ensured that each product stood out while maintaining brand recognition and communicating the brand‘s commitment to providing high-quality bone health solutions in a compelling and consistent manner.

A neatly arranged showcasing of different Healthy Bones Co. products.

A set of icons used on the labels of Healthy Bones Co. products on a pink background.

A woman next to a yoga ball, with a water bottle, two pink dumbbells, and the Healthy Bones Co. product.

Label for the daily 30 - KLM - C supplement, featuring product name and dosage information displayed.

A close-up of Healthy Bones Co. product collagen peptides pouch.

A woman in a kitchen surrounded by fresh green vegetables and fruits, holding a Healthy Bones Co. product in one hand.

Online store that builds off of branding focused on the customers

We approached the website solution with utmost focus on the users, making sure that it provides quality navigation as well as solid product placement and information. Having the website in mind when creating the brand palette in the early stages, made for easier implementation in achieving heightened usability and intuitive wayfinding.

Visual representation of the Healthy Bones Co. website structure (diagram).

Visual representation of low-fidelity wireframe of Healthy Bones Co. website.

Screenshot of a Healthy Bones Co. product bundle with prices.

A collection of four icons used in the Healthy Bones Co. website on a pink background.

A collection of Healthy Bones Co. product bundles.

Screenshots of multiple web pages from the Healthy Bones Co. website in different colors and designs.

The results

Through a careful process of learning about and resolving the client‘s branding and business goals, we created a brand and product communication that established Healthy Bones Co. as a trusted leader in the competitive supplements industry. The final collateral and website effectively communicate the brand‘s essence, drawing loyal customers and achieving tangible growth in a competitive supplement market.