Recognizable packaging for a smart home device catalog

Client

Smart home electronic products range from indoor and outdoor lights all the way to air quality solutions. The company has recently transitioned to white-label product supply.

lexi.tech

Industry

Self-Improvement

Services

Packaging design

Lifestyle photomanipulation

The challenge

From quite early on in the product line, our team was tasked with creating a design style for what would turn into an expansive line of smart home lights and devices. We had to consider the competition and gain a deeper understanding of the industry as a whole to be able to translate the existing brand into effective packaging collaterals.

The solution

The aesthetic we settled on was heavily inspired by the existing logo and in a sense elevated it. The solution involved a super dark cyan background with a product (hero) shot placed front and center. The rest of the packaging was carefully designed to provide the most essential information via iconography and illustrated specs. Additional, product-specific, visual motifs helped create variation and visual delight.

An air purifier on a table near a woman sitting on a couch.

Smart device for clean air, user-controlled.

Several packaging boxes for Lexi smart LED light bulbs.

Two Packaging boxes for Lexi smart devices.

A picture of a purple LED strip with purple lights.

Two packagings of Lexi smart light bulbs.

A living room with purple lighting and furniture.

Lexi LED light bulb packaging with product image and specifications.

Packaging box of Lexi smart single bulb.

The results

The strategic design effort we put into Lexi’s product line over the years resulted in a competitive product offering that accounted for quality sales, in retail and online.